Mixing Digital Commerce with Brick-and-Mortar Retail

Mixing Digital Commerce with Brick-and-Mortar Retail

Retailers in Philadelphia and around the Northeast are driving traffic and sales by deftly combining the best of both worlds—online and “IRL” (in real life). Don’t be intimidated by all of the jargon—”multi-channel,” “omnichannel,” “BOPIS” and everything in...